NASHVILLE, Tenn.—Bridgestone Americas Inc. has named Rob Seibert as executive director of off-the-road tire sales, Bridgestone Americas Tires Operations, and Erica Walsh as executive director of sales for Firestone Ag, BATO.
Seibert previously served as BATO's director of marketing for OTR in the U.S. and Canada. Prior to joining Bridgestone in 2015, he spent five years at P&H Mining Equipment, the surface mining products division of Joy Global, where he held roles of increasing responsibility, including serving as a product manager and district manager. He was an officer of the U.S. Army from 2002 to 2009 where he flew Apache attack helicopters and served multiple tours in Operation Iraqi Freedom.
"Rob has been influential in shaping market strategy for the OTR tire business and has played a critical role in delivering key product launches such as the Firestone VersaBuilt radial tire line and the PressureStat tire pressure monitoring system," said Bridget Neal, president of BATO's OTR tire division in the U.S. and Canada. "His proven leadership and deep understanding of our customer base will enable us to deliver integrated products, services and technologies that meet the emerging needs of our customers."