AKRON—Goodyear is collaborating with Cleveland's Case Western Reserve University (CWRU) to sponsor a hackathon-style competition, called the Goodyear Innovation Challenge, in order to identify innovative ideas related to future transportation.
Graduate business and design students from across the U.S. may submit a business case to participate in the event, answering the question: "How does Goodyear make a play beyond tires?" in order to participate. The two-day event will be held Nov. 8-9 at the university's Larry Sears and Sally Zlotnick Sears think(box), a center for innovation and entrepreneurship.
Goodyear is working with CWRU's Weatherhead School of Management to stage the competition.
With mobility changing rapidly, especially in urban areas, Goodyear said it is focusing on ideas "beyond tires" with engineers, business designers and data scientists at its innovation labs in San Francisco, Akron, Luxembourg and Shanghai.
Five teams will be selected to participate in the hackathon, during which students will be asked to demonstrate their ideas with physical prototypes and "back of the envelope" business model calculations.
The deadline to submit proposals is Oct. 12.
A team of Goodyear leaders and digital innovation scholars will select the first-, second- and third-place winners, with teams receiving $5,000, $3,000 and $2,000, respectively.
For more information, including rules and how to submit a team proposal, visit design.case.edu.