Applying mascara seemed simple enough: Dunk the brush, comb the product onto your eyelashes. I've never considered the fact that, perhaps, I was doing it all wrong.
Thanks to a thermoplastic elastomer packaging from Kraiburg TPE, Christian Dior S.E. is stepping up its mascara game and making me rethink how I've applied it for all these years. Dior's embraced the use of Kraiburg's Thermolast K compound in the container for its DiorShowPump'N'Volume Mascara. Giving the bottle just enough flexibility to be squeezed allows the mascara brush to be more evenly and optimally coated with mascara.
Plus, it makes your lashes look even better.
"The new functional principle of the Diorshow Pump'N'Volume Mascara means that the mascara is loaded by gently squeezing the container, making it possible to create an extremely expanded lash volume," Marion Defour-Colas, makeup packaging development group manager at Christian Dior, said in a statement.
Kraiburg said the mascara bottles are produced with a two-step injection molding processing, using a copolyester internal structure and a TPE skin.
Thermolast K also has elastic properties that allow it to withstand repeated squeezing.