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June 05, 2018 02:00 AM

Bridgestone adds to flagship Ecopia line

Tire Business Report
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    Bridgestone Americas Inc.
    Ecopia H/L 422 Plus

    NASHVILLE, Tenn.—Bridgestone Americas Inc. has released the Ecopia H/L 422 Plus tire for crossovers, SUVs and minivans, expanding its flagship Ecopia line.

    The tire, which has a 70,000-mile limited treadwear warranty, will be available in 27 sizes, covering more than 60 percent of all CUVs, SUVs and minivans on the road today.

    Erik Seidel, Bridgestone Americas Tire Operations' president of consumer replacement tire sales throughout the U.S. and Canada, lauded the tire's ride comfort, extended wear life and improved fuel efficiency that it provides.

    "This newest offering has allowed us to create a true powerline that is a go-to solution for dealers as they work to meet their customers' needs," he said.

    Bridgestone said the Ecopia H/L 422 Plus is engineered with an optimized tread pattern to give drivers "a secure, comfortable ride in all-season conditions." The tread block design offers increased traction and improved braking performance on wet roads, the tire maker said.

    Bridgestone said its Ecopia line offers more than 100 sizes and fits more than 65 million vehicles in the U.S.

    Bridgestone announced the tire in April during a ride-and-drive event with dealers and journalists at the Texas Motor Speedway in Forth Worth, Texas.

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