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April 16, 2018 02:00 AM

Rogers shows off new logos

Rubber & Plastics News Staff
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    CHANDLER, Ariz.—Rogers Corp. unveiled five new logos for its Elastomeric Material Solutions brands.

    The logo for the company's Poron polyurethane brand includes an infinity symbol and an "Always There" tagline, according to a Rogers release. The new design for the Arlon brand includes an "Engineered for You" tagline, and its Bisco silicone logo uses "Trusted to the Extreme." The DeWal brand uses "Sheer Quality" as its tagline. The DSP brand, Rogers' newest EMS line, includes "Quick Silicone Solutions."

    Each design reflects the unique strengths and value propositions of its brand, and expresses a commitment made to customers, Dipinder Singh, vice president of marketing for Rogers' EMS division, said in a statement.

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