"It's critical for U.S. tire dealers and retailers to be able to get the right tires on time to meet the needs and expectations of their customers," said TJ Higgins, president, integrated consumer tire group, U.S. and Canada, Bridgestone Americas.
"TireHub will help position dealers to win in today's dynamic and increasingly complex environment by giving them much needed access to a deeper and broader range of passenger and light truck tires from Bridgestone," he said.
At launch, TireHub will have the scale to reach the vast majority of retail locations in the U.S. daily, the partners said.
"With the ability to deliver the full portfolio of Goodyear products and a dedicated focus on driving logistics and customer service excellence, TireHub creates a winning proposition for us, our customers, Goodyear's company-owned retail outlets and consumers, whose expectations and shopping patterns continue to evolve," Goodyear Americas President Steve McClellan said.
Both Bridgestone and Goodyear said they expect TireHub will provide enhanced fill rates and turnaround times to ensure dealers can access products they need quickly.
The partners said they expect TireHub will deliver a "best-in-class" customer experience through a single sales force and new online ordering portal that integrates easily with dealers' point-of-sale systems.
TireHub also will help Goodyear and Bridgestone customers manage growing complexity in the tire business, driven by SKU proliferation. The new distributor will provide on-demand access to the full array of products from both companies, which is critical for their customers, who typically have limited inventory space at their locations.
Gibbons joined the new venture from Mattel, Inc. where he most recently served as Executive Vice President of Global Development and Product Supply. He also served as an Executive Vice President at Starbucks and ICI Paints North America.