PLAYA DEL CARMEN, Mexico—In a land that celebrates its past and present, Continental Tire the Americas L.L.C. laid out its future before a record 356 tire dealers and distributors during the firm's annual Gold Dealer program trip.
The excursion, awarded to Continental and General Tire dealers who reach sales goals during the previous year, is running April 9-12 at the luxurious Paridisus Playa Del Carmen resort, located about 45 minutes south of Cancun on the Yucatan Peninsula. A handful of dealers earned two extra days at the all-inclusive resort, extending their trip through the weekend.
Executives from Continental A.G's North American subsidiary—including Bill Caldwell, vice president of sales and marketing; Travis Roffler, director of marketing; Chris Charity, vice president of sales; Joe Maher, product manager; and Debbie Richards, director of the Gold program—addressed a group of more than 400 dealers and spouses during the business meeting on April 10.