SANTA ANA, Calif.—Yokohama Tire Corp. and Major League Baseball's Los Angeles Angels have signed a multi-year sponsorship agreement that extends the partnership, first forged in 2010, through the 2020 baseball season.
Yokohama, which did not provide the financial terms of the agreement, offered few details about the new deal. It did, however, note that the agreement includes placement of the corporate logo in the "highly visible position" on the wall in left center field, where Angels center fielder Mike Trout has a chance to make big plays.
Alan Holtschneider, Yokohama's director of marketing, also noted that the Angels' line-up for the coming seasons will be a marketing asset.
"With the recent signing of two-way phenom Shohei Ohtani from Japan to go along with two-time MVP Mike Trout and the other great players, the Angels continue to be one of the most exciting teams in baseball," Holtschneider said in a statement. "Sponsoring the team has always helped build strong brand awareness for Yokohama products among Angels fans. The 2018 season is going to be amazing."
In addition to the Los Angeles Angels, Yokohama Rubber Co. Ltd.'s 2018 sports sponsorship roster includes English Premier League champions Chelsea FC, Nitro Circus Live US Tour, Nitro World Games and Spartan Race Series, as well as motorsports series such as the as the Porsche GTS Cup.