SANTA ANA, Calif.—Yokohama Tire Corp. plans to raise prices on its OTR tire lines by as much as 6 percent beginning April 1, as part of a realignment of its OTR tire pricing.
Bruce Besancon, Yokohama Tire vice president of OTR sales, attributed the realignment to market dynamics and general business pressures.
"We find it necessary to realign some of our products in an effort to better serve our customers," he said.
Yokohama last raised prices on OTR tires in September by up to 4 percent in response to escalating operational and raw materials costs.
The tire maker did not say whether the pricing realignment includes the company's Alliance, Galaxy and/or Primex brands.