Wacky World of Rubber: A symbol of love

When you find a love that lasts a lifetime, shouldn't your wedding ring—at the very least—fit your lifestyle?

For the founders of Fixate, it was a very simple question, one that came with a very simple answer.

"We founded Fixate on the simple premise of creating products that make life better. Products that allow people to be more active, take better care of themselves, and have fewer restrictions," the founders of Fixate wrote on the company's introductory page. "Simply put, we wanted to rethink, re-engineer, and redesign items used in everyday life that we felt needed to evolve."

The medical-grade silicone wedding rings created by Fixate are designed to withstand the wear and tear of the busiest, most active lifestyles, according to the company's founders. Developed with input from athletes, business professionals and construction workers, the non-conductive hypoallergenic wedding bands are designed to be worn in places where traditional wedding bands can't.

Working men and women often will forgo wearing a wedding band at work for fear of losing it or because of potential for injury.

The same is true for those who regularly hit the gym or send time outdoors in activities such as rock climbing or water skiing. Because the breathable, flexible silicone wedding bands start at just $8.95, this makes them an affordable, safer option for the workplace or any place you would put the wedding bands to the test.

The company also offers engraving, allowing customers to make their silicone wedding bands all their own with the names, dates, initials and designs that matter most to them.

More than anything else, though, the silicone rings allow the Fixate clients to wear their hearts where it truly matters: on their ring fingers.

Erin Pustay Beaven is the online content editor for Rubber & Plastics News. She is an appreciator of life's littlest treasures, a reader of great books and supporter of the Green Bay Packers and Cleveland Indians. Erin is an advocate for libraries, arts education and PBS. Follow her on Twitter at @EBeavenCrain.