When you find a love that lasts a lifetime, shouldn't your wedding ring—at the very least—fit your lifestyle?
For the founders of Fixate, it was a very simple question, one that came with a very simple answer.
"We founded Fixate on the simple premise of creating products that make life better. Products that allow people to be more active, take better care of themselves, and have fewer restrictions," the founders of Fixate wrote on the company's introductory page. "Simply put, we wanted to rethink, re-engineer, and redesign items used in everyday life that we felt needed to evolve."
The medical-grade silicone wedding rings created by Fixate are designed to withstand the wear and tear of the busiest, most active lifestyles, according to the company's founders. Developed with input from athletes, business professionals and construction workers, the non-conductive hypoallergenic wedding bands are designed to be worn in places where traditional wedding bands can't.