CLERMONT-FERRAND, France—Michelin launched a previously announced restructuring that will re-form the business into 10 newly created regions worldwide.
The set-up will deliver a stronger focus on customers' needs, simplified procedures and expanded digital services and processes, the French tire maker said Jan. 8.
The new structure also is intended to reflect the similar needs of customers within each market area, according to Michelin.
The business regions created are: Europe North; Central Europe; South Europe; Eastern Europe; North America; South America; Central America; China; Eastern Asia and Australia; Africa-India-Middle-East.
In terms of turnover, Michelin said the biggest unit is North America, followed by Europe South—which includes Michelin's home market of France—and Europe North.