NOKIA, Finland—Tommi Heinonen, Nokian Tyres North America Inc.'s general manger/managing director, also will be responsible for Central and South America starting in 2018, according to parent Nokian Tyres P.L.C.'s revised organization structure.
Nokian recently disclosed the new structure, saying it would help "increase efficiency through global functions and processes." The new structure also reflects the company's "accelerating profitable growth, customer orientation and innovative future solutions."
"With our new leadership and operational model, we will have more management focus on our main markets," said Hille Korhonen, Nokian president and CEO. "It accelerates the implementation of common ways of working, increases cross-unit and international cooperation, and provides excellent opportunities for competence development. Furthermore, the change strengthens our ability to react quickly to market changes and customer needs."
The firm's business unit structure will remain unchanged, consisting of passenger tires, heavy tires and Vianor, Nokian said. The company's external reporting model will continue to include business units and geographical areas.
Starting next year, the passenger tires business unit will be managed from market and product line perspectives, Nokian said. Business areas will be responsible for profit and loss and customer-oriented business development according to the strategy.
The new business areas are:
- Americas (U.S., Canada and Central and South America)
- Europe (Nordic countries and the rest of Europe)
- Russia and Asia (Russia, China, Japan and the countries of the Caucasus and Central Asia)
A new "Products and Technologies" unit will be responsible for creating growth through competitive product offering in all key markets and for product profitability, Nokian said. Product management and product development will transfer to the new unit.