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November 22, 2017 01:00 AM

Column: Time to get social

Bruce Meyer
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    Bruce Meyer

    Odds are you're reading this column either in our print edition or online at our website. Those continue to be the most common means by which our readers connect with Rubber & Plastics News content.

    But I want to make sure you're aware that our publication also has an active presence on social media. We use Facebook, Twitter and LinkedIn frequently as a way to keep you informed of what's going on in the rubber industry. You'll find links to stories posted on our website, of course, but you'll also have access to videos and photos from industry events such as the ACS Rubber Division's recent International Elastomer Conference in Cleveland.

    It was a video at the Rubber Expo portion of the IEC, in fact, that went our version of "viral" on Facebook. Erin Pustay Beaven, our online content editor, shot a Facebook Live video at the Cold Jet booth demonstrating its i3 MicroClean machine that has exceeded more than 1,000 views. I'll credit Cold Jet's Steve Wilson for being a natural "on-air talent" in helping boost the video's reach.

    Our Facebook page has more than 1,100 followers and is steadily growing. Our Twitter account @RubberNews has nearly 4,200 followers. Now that may not sound like a lot compared with the massive following of celebrities and President Trump, but only about 4 percent of Twitter accounts have more than 1,000. On LinkedIn, the RubberNews.com group has a more modest 590 members, but we are looking to be more active in that format.

    Personally, I typically use Facebook more to keep up with friends and family—not to mention post photos of my grandsons—and use Twitter and LinkedIn for professional activities. I like Twitter not only for Tweeting out news and photos, but also for getting story tips from the many rubber companies with active accounts. And I have more people telling me at industry gatherings they're following me on Twitter.

    So while you may be enjoying RPN in its more traditional formats, I invite you to "get social" with us. And please drop me a line and let me know what you think.

    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

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