MILAN—Pirelli & C. S.p.A. is changing production from Aeolus-brand to Pirelli-brand products at Aeolus' passenger car tire facility in Jiaozuo, China.
The development was announced in the Italian tire maker's third quarter results report, published Nov. 6. The Milan-based company, which now is solely focused on passenger car tires, said a program was underway at the Jiaozuo Aeolus Car factory, to carry out a "digital transformation and the reconversion" at the facility.
The reconversion is aimed at accelerating development in China, an area that Pirelli said "will be the motor of world growth of the high-value segment."
The move is part of Pirelli's series of "value-generating" programs for the medium-term following its rebranding as a premium passenger car tire manufacturer, two years after its acquisition by ChemChian.
With the acquisition, ChemChina-owned tire maker Aeolus has taken over Prometeon Tyre Group S.r.l., which formerly was the industrial tires division of Pirelli.