SOUTHAMPTON, Pa.—NewAge Industries recently celebrated a significant green achievement: It's now a zero-waste organization. All waste is reused, recycled or disposed of by combustion at a local Energy from Waste facility.
NewAge, a manufacturer of plastic, rubber and silicone tubing, generates waste during its production process. The company has always had a focus on eco-friendly initiatives, but the landfill-free status takes it to a new level.
"A lot of it is our CEO," said Ann Phy, marketing coordinator, about—CEO Ken Baker's drive for green. The initiatives come from the top.
"He's very pro-environmental. I understand his house is heated by geothermal energy. He drives an electric car," Phy said.
Much of the decision to achieve a landfill-free status came from Baker wanting to better handle the company's own waste. AdvantaPure, NewAge's high purity tubing division, has many customers in the pharmaceutical and biopharmaceutical manufacturing industries. These manufacturing processes employ many Single-Use materials, such as tubing, connectors and filters, Phy said, that creates a lot of wastes since its disposed of after one use.