OTTAWA, Ontario—Cooper Tire & Rubber Co. has inked a sponsorship deal with the NHL's Ottawa Senators throughout the 2017-18 season.
The sponsorship deal calls for Cooper signage to be featured in a mix of marketing efforts, the company said, including exposure in the arena and on arena video screens as well as through local market radio, social media, digital and print media.
Fans watching Senator broadcasts at home also will see Cooper Tire displayed on nationally televised dashboard signage, Cooper said.
"Cooper is proud to support the Ottawa Senators and our loyal Canadian dealers through this sponsorship," said Laura Goetz, senior advertising manager, North America Tire Operations.
"Cooper has more than a century of experience in the tire industry, with a focus on making quality tires that last. This relationship will allow us to share our great Cooper products with the Senators' passionate and engaged fan base and continue to grow the longstanding ties we have in Canada."
The Senators, which play at the Canadian Tire Centre in Ottawa, finished the 2016-17 regular season in second place in the NHL Atlantic Division with a record of 44-28-10. They advanced to the Eastern Conference Final, losing in seven games to the eventual NHL champion Pittsburgh Penguins.
This deal marks a return to the Canadian ice for Cooper Tire, which partnered with the Canadian Hockey League for the 2013-2014 season, a deal company officials said at that time was a "logical extension" of Cooper's Canadian market focus.