CHARLOTTE, N.C.—Ceat Ltd., India's No. 4 tire maker, is establishing a U.S. business unit in Charlotte to handle the launch of Ceat-branded radial agricultural and specialty tires in the U.S.
Ranked 28th worldwide with 2016 sales of $926 million, Ceat (pronounced "See-ott") is working with wholesaler Tyres International Inc. to get the initiative off the ground, along with building its own sales and support team at the Charlotte office, according to Kunal Mundra, managing director of Ceat Specialty Tyres Ltd., the dedicated business unit.
The new initiative builds on 40 years of sales efforts in the U.S. with lines of bias-ply truck tires, imported and distributed by Stow, Ohio-based Tyres International, which has distribution centers in Illinois and Nevada in addition to Ohio.