COLMAR-BERG, Luxembourg—Goodyear broke ground today on a passenger tire plant in Colmar-Berg that will use "additive manufacturing technologies" to produce premium tires in small-batch quantities on-demand.
Goodyear is calling the process technology Mercury, in reference to the mythical god of trade and travel and the inspiration for Goodyear's winged foot logo. It was developed and tested throughout the past five years at Goodyear's innovation and development centers.
"Mercury addresses the increasing complexity in the tire industry as the number of vehicle models and options available to consumers continues to proliferate," Richard Kramer, Goodyear chairman, CEO and president said at the plant's groundbreaking. "It gives us the capability to increase our speed and flexibility to meet the growing demand for small volumes of high-margin, premium Goodyear tires and to deliver them to customers on demand, faster than ever."