CYPRESS, Calif.—Toyo Tire & Rubber Co. Ltd. promoted Roy Bromfield to president and CEO of Toyo Tire U.S.A. Corp.; He will be responsible for all product categories of Toyo-branded business in the U.S. replacement market.
Bromfield, who's been with Toyo since 2012, is the first American to hold the top executive titles at the U.S. subsidiary, according to Takashi Shimizu, president of the Japanese parent company.
Bromfield succeeds Tomoshige Mizutani as CEO of Toyo Tire U.S.A.; he's been president of the unit since January 2016. Mr. Mizutani continues as chairman of TTC as well as chairman and CEO of Toyo's Nitto Tire U.S.A. Inc. affiliate.
"We are proud to appoint Mr. Bromfield as our first American president & CEO of Toyo Tire U.S.A. Corp.," said Takashi Shimizu, president of Toyo Tire & Rubber Co. Ltd.
"Under Roy's leadership, Toyo sales in the U.S. have grown dramatically, and TTC has become one of our most important global businesses," Shimizu said. "We have confidence in the team that Mr. Bromfield has built and the strategy that it is executing for continued growth."
Prior to joining TTC, Bromfield was CEO of Q Tires Inc. and held various sales and marketing positions at Michelin North America Inc., including vice president of North American marketing and sales, and president and CEO of TCi Tire Centers L.L.C.