ATLANTA—Birla Carbon, a global manufacturer and supplier of carbon black, began its "Social Value of Carbon Black" campaign, aimed to educate end consumers on the significance of carbon black. The effort launched with a video and digital booklet in 24 languages that underlines carbon black's role in everyday life.
The campaign is the beginning of an initiative started by Birla Carbon for the industry at large. The video created for this campaign states that carbon black makes our lives better. It aids society to become more efficient in its use of resources, facilitating consumption and production.