MONTREAL—Sustainability and the digital revolution are cornerstones in the way forward for Michelin, company CEO Jean-Dominique Senard said in his opening remarks at Movin'On June 13 in Montreal.
"The Michelin Group is enthusiastically playing its part in designing the mobility of the future," Senard said in a speech delivered in French and printed later in English translation.
"That's why, proud of our open innovation and the networking of our expertise, we wanted to renew the Michelin Challenge Bibendum by transforming it into Movin'On, the leading global rendezvous for sustainable mobility," he said.
Michelin does not consider "Movin'On" to be a mere slogan, according to Senard.
"Instead, it's a call to action, collective, optimistic, technologically demanding action in phase with the 21st century and with the challenges that we must meet," he said.
The need to conserve energy and raw materials connects all mobility stakeholders, according to Senard.
"Michelin is not content to talk about the future and to organize the dialogue," he said. "Rather, it is building the future by taking action."
The Open Lab Challenge Bibendum Ecosystem, in which Michelin collaborates with its industrial partners, startups, academics and professional networks, embodies the spirit of Movin'On, according to Senard.