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July 19, 2017 02:00 AM

Titan poised to raise tire prices

Tire Business Report
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    QUINCY, Ill.—Titan International Inc. will be implementing a price increase of about 5 percent for Titan-branded agricultural, industrial and construction tires produced and sold in North America.

    Titan said the increase, which will become effective Sept. 1, will be different by product category.

    "This increase will allow Titan to recover increased material and production costs while keeping the Titan brand very competitive in the marketplace," Paul Hawkins, vice president, aftermarket sales at Titan, said in a news release.

    This marks the second price increase Titan has announced in the last five months.

    In late February, Titan said it was raising prices in North America on all Titan- and Goodyear-brand farm tires to 8 percent. That was effective April 1.

    At the time, Titan cited "significant increases in the cost of natural rubber and other raw materials used in tire production" for the need to raise prices.

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