NASHVILLE, Tenn.—Firestone Industrial Products, L.L.C. named Benjamin Rosenblum as managing director of sales, Firestone Europe & Asia. He will relocate to Firestone's Arnhem, Netherlands location to assume the role, effective Aug. 1.
Rosenblum will be responsible for developing strategies to continue to grow market share in Europe and identify emerging opportunities for growth in China. He also will develop and implement channel strategies designed to strengthen heavy duty original equipment and aftermarket sales, as well as drive growth for the company's automotive and accessories business. He also will be responsible for expanding the company's distributor businesses and collaborating with engineering and marketing teams to drive product design for new vehicle fitments.
Rosenblum joins Firestone from Bandag, where he served as director of marketing, and was responsible for product strategy, branding and strategic initiatives. Prior to joining Bandag in 2014, Rosenblum held a variety of management and consulting roles at companies, including Bain and Co. and Ford Motor Co.