AUBURN HILLS, Mich.—Bradley Berghouse, the relatively new president of AirBoss Flexible Products, has big plans for the business.
First and foremost, he has been covering all the bases since taking over the top post of the automotive products division of AirBoss of America Corp. six months ago. Anything that's not quite up to par is being upgraded; everything that's running smoothly, of course, is untouched.
Setting his gaze down the road, Berghouse said that the division is looking to expand its operation, both in the automotive market, where it has a strong base, and outside the sector.
A producer of anti-vibration NVH products for the automotive sector, AFP primarily makes steering gear, chassis/suspension and exhaust products. It designs, engineers and manufactures rubber and synthetic rubber components, including bushings, dampers, boots and isolators that are used to eliminate or control vibration and noise in vehicles.
After he joined AFP, Berghouse spent the first three or four months listening, observing and learning. "I didn't make many decisions during that time," he said. For the most part, he liked what he saw.
"I think I can bring diversification to the table," he said. "We are always evaluating other opportunities to enhance our growth in the automotive sector, whether it be in our current markets and/or other markets."
Berghouse said AFP's strategic plan is to become the No. 1 world class supplier in the product sectors the company serves and where it believes it provides the best value for its customers.
He noted that new products, new product sectors, new geographies, and mergers and acquisitions are all part of AFP's growth plan. "We must be responsive to our customers' needs and help them solve their engineering and manufacturing issues.
"We are fortunate to have AirBoss as our parent company because they are very supportive of our growth opportunities and plans."