MILAN—Assocomaplast has a new name: Amaplast.
"Shorter and easier to pronounce, especially for non-Italians," said Association President, Alessandro Grassi, adding that the new name is an acronym for Associazione Macchine Plastica or Plastics Machinery Association.
The proposal to change the name was approved June7 by the member assembly of the Italian trade association of manufacturers of plastics and rubber processing machinery and moulds.
An even shorter acronym was also introduced: AMP, with a logo featuring the colours of the Italian flag to symbolise the national identity.
The new name was chosen to send a positive signal and to "strengthen the idea of an organization and a group of companies that are committed to developing and promoting cutting-edge technologies to produce quality products" while at the same time taking into account "issues of eco-sustainability, the reduction in resource use (for example, by using increasingly thin walled packaging), and energy savings."
"I realize that this is a challenging decision," Grassi said, "but the objective is certainly not to wipe away over 50 years of history with one swipe, quite the contrary."
The association was founded in 1960 as Assocomaplast with the goal of promoting international awareness and use of Italian plastics and rubber processing technology, which occupies a preeminent position in world rankings for production and exports.
Today, with the name change to Amaplast, the association continues to represent more than 160 major Italian machinery manufacturers.
To learn more visit the association's website, www.amaplast.org.