SANTA ANA, Calif.—Yokohama Tire Corp. continued a partnership with the Nitro Circus organization by becoming an official partner of the Nitro World Games.
Yokohama, already the exclusive tire of the Nitro Circus Live Tour in the U.S., is the presenting sponsor of the Skate Best Tricks competition.
The action sports competition includes disciplines such as FMX, BMX, skate and scooter at Rice-Eccles Stadium in Salt Lake City, Utah, June 24.
"Yokohama is super excited to be part of the action in this year's Nitro World Games," said Fardad Niknam, director of LTR segment development. "We have some fun surprises set up for the Nitro fans and look forward to showcasing our super-tough line of Geolandar light truck tires at the Worlds."
The Nitro World Games are produced by Nitro Circus. NBC will televise the competition.