BIRMINGHAM, England—Bridgestone has extended a fleet agreement with Arla Foods, a 13,500-strong dairy farmer cooperative, based in the United Kingdom.
The renewal, which runs up to 2020, covers a range of tires and a holistic tire care offering, Bridgestone said in a press release issued May 23. The deal was closed during at the recent Commercial Vehicle Show, April 25-27 in Birmingham, the tire company added.
"The Arla fleet agreement was a huge development for us," Greg Ward, Bridgestone's commercial sales director, said in the release.
Bridgestone linked the extended agreement with Arla to the mileage, traction and grip capabilities of its M-Series tires. Another selling-point, Bridgestone said, was its Tirematics tire-connectivity system, which remotely monitors, transmits and analyzes information, such as tire pressure and temperature, in real-time.