ATLANTA—The Adhesive and Sealant Council found success by taking an old approach.
Sometimes less leads to more.
ASC held its 2017 Spring Convention and Expo April 3-5, an annual event. The catch is that this time around it's the only convention of the year as the association has replaced what was an annual fall expo and convention with what will be an annual leadership conference that's gaining popularity (to be held in Tucson, Ariz., Oct. 16-18).
The result? More than 105 expo booths and nearly 700 attendees, the association's largest expo ever.
"This year has been a big success with moving to one convention," ASC President William Allmond said. "The response has been very positive with the programming and the keynotes that we had here in Atlanta. We have a lot of energy moving into 2018 in Miami."
One reason ASC keeps growing is because it keeps adding new programs for its members. Allmond and the executive leadership highlighted two in particular during the show in Atlanta. The first is the growing Training Academy Certificate program, which was launched in 2016 as a way to help educate member employees.
The program has 12 courses, six required and six electives, coming from a multitude of webinars and courses that already have been established. Allmond said graduates obtain an understanding of technical and business issues within adhesives. Upon completion, participants are recognized as a TAC graduate, earn a certificate and get a mug.