TOKYO—The Yokohama Rubber Co. Ltd. of today is light years ahead of the company founded a century ago.
Now one of the most well-known brand names in both the rubber and tire industries, Yokohama Rubber was established in Japan in 1917 and has grown strategically throughout the world. It now boasts global entities in the U.S., Canada, Mexico, Singapore, Australia, Vietnam and elsewhere.
Achieving such a feat has taken commitment to innovation, dedication to its customers and a strategic growth plan, company officials said. Evolution has been imperative to Yokohama's advancements.
The full feature story about the company's milestone can be found here.