TOKYO—The Yokohama Rubber Co. Ltd. of today is light years ahead of the company founded a century ago.
Now one of the most well-known brand names in both the rubber and tire industries, Yokohama Rubber was established in Japan in 1917 and has grown strategically throughout the world. It now boasts global entities in the U.S., Canada, Mexico, Singapore, Australia, Vietnam and elsewhere.
Achieving such a feat has taken commitment to innovation, dedication to its customers and a strategic growth plan, company officials said. Evolution has been imperative to Yokohama's advancements. What started as a rubber company has continued to grow and expand both geographically and with its product line.
"Over the past 100 years, we have delivered a wide variety of products to the world that include tires, industrial products and golf products based on manufacturing that is infused with our unique spirit and technology," said Hideto Katsuragawa, a board member and senior managing officer of Yokohama Rubber Co. Ltd., as well as CEO of subsidiaries Yokohama Corp. of North America and Yokohama Tire Corp.
"This is a remarkable achievement for Yokohama. We have succeeded for 100 years through pioneering technology and innovation. We're proud to celebrate 100 years of continuous growth in tire innovation but we are not resting. We are on the move, and look forward to our next 100 years of being the best manufacturer and supplier in the rubber and tire industry."
Other executives credit the company's dedication to its customers and employees as the reason Yokohama continues to have an impact and remains competitive in its markets.