FINDLAY, Ohio—Cooper Tire & Rubber Co. has introduced the Cooper Evolution H/T all season highway tire, replacing the Cooper Discover H/T.
The latest product offers outstanding grip, stability and comfort as well as premium Cooper features at a mid-rage price point, Cooper said in an April 19 news release. The line covers 28 tire sizes to meet the needs of crossover vehicles, sport utility vehicles and light duty pickup trucks.
Cooper said the tire's premium features include StabilEdge, a technology for enhanced handling and dry tracking stability, and 3D Micro-Gauge to maintain wet traction and superior handling. The tire carries a 60,000 mile warranty.
"The market for SUVs, CUVs and pickups continues to expand rapidly," Scott Jamieson, Cooper's director of product management for North America, said in a statement. "Being responsive to what is happening in the market is a commitment we take seriously at Cooper to help our dealers grow their businesses and help us succeed along with them. This commitment calls for Cooper to adapt our product offerings and evolve our tire lines and size ranges on an ongoing basis."
Dealers have been provided a comprehensive launch kit to support the introduction of the tire. Cooper Tire said it will soon host a customer webinar to answer product questions and will also provide e-training to dealers on the tire's features and benefits in the near future.