SEOUL, South Korea—Hankook Tire Co. Ltd.'s Laufenn-brand I Fit studless winter tire earned 2017 Red Dot Design Award recognition for a design that optimizes performance on wet and snowy roads.
"This year's win with Laufenn brand's I FIT once again proves Hankook Tire's innovative design leadership and premium brand asset, as recognized by the prestigious global design awards," Hankook said in a news release.
The I Fit was designed with an advanced tread pattern and rubber compound best suited for snowy, wet roadways and driving conditions, Hankook said. The tire's structure is designed to offer enhanced braking, a comfortable ride and longer treadwear.
Last year, Hankook said, Laufenn-brand tire sales increased 350 percent over 2015.