For more than 45 years, Rubber & Plastics News has had one main mission: Deliver the news of the tire and rubber product industry to our readers. I've been a part of that effort to bring you exceptional content for more than 29 of those years, and I enjoy the challenge now more than ever.
Of course, the method of how we get that news to you has evolved much the way most of your businesses have changed over time. Rather than just producing a print issue every other week, our job now involves bringing you news on a daily basis through a variety of digital platforms that are compatible with PCs, laptops, phones and tablets.
These offerings include our main website at www.rubbernews.com; a free app available for Apple or android phones; daily email updates; four niche email newsletters; a digital replica of our print edition; and timely feeds on Twitter, LinkedIn and Facebook.
By evolving our news delivery channels, we keep you on top of the news, trends and ideas shaping the direction of the tire and rubber industry, helping you grow your business and better serve your customers. As a result of our investment in rigorous journalism, we are the No. 1 bi-weekly news magazine and 24-hour website servicing the rubber industry.
Of course, just as the business models of your companies have evolved, that is equally true in publishing. We intend to build upon our heritage as fierce advocates of the fair and balanced journalism this industry deserves by continuing to invest heavily in the in-depth stories, videos, research and events that separate us from everyone else.
And we hope we can count on your support to perform this vital mission. On April 17, you will notice something different about rubbernews.com, something we think will enhance your experience with our brand. We're hopeful it will give you another incentive to subscribe, if you don't already.
We are introducing a new "metered" approach to online readership that allows nonsubscribers access to a limited number of articles each week before being asked to register and/or subscribe. If you already subscribe to Rubber & Plastics News, thank you.
If you don't yet subscribe, I hope you like what you see and join us by becoming a regular digital and/or print subscriber. You can subscribe now by visiting rubbernews.com and clicking on the "subscribe" button in the top right hand corner.
We depend on the subscriptions of our loyal readers to help us fulfill our mission to be the leading source of news and information for businesses in the tire and rubber industry, and we are committed to helping advance your profession.
We're grateful for your readership and look forward to serving you better.