NASHVILLE, Tenn.—Bridgestone Americas Inc. is replacing the FR710 premium car tire in its Firestone-brand portfolio with the "All Season," a T-rated tire built to fit more than 70 percent of all cars, minivans and crossovers on North American roads.
The Firestone All Season hits the market with 25 sizes available—ranging from 175/65R15 to 245/55R18— with 24 additional sizes coming online in August, Bridgestone said. As such, it offers greater size coverage than the FR710, which debuted in 2009.
The product also features a 65,000-mile limited treadwear warranty (55,000 miles for sizes intended for use on CUVs) and a 30-day "Buy & Try Guarantee."
"We designed…the Firestone All Season tire based on driver feedback and independent dealer requests for a trusted all-season tire offering at an affordable price," said Erik Seidel, president, consumer replacement tire sales, U.S. & Canada.
Pricing starts at $68.99, according to the MSRP information posted on the company's website.