"As a Korean company, we consider it an honor to announce the first EPL Club sleeve branding partnership for one of the world's greatest football clubs, Manchester City, introducing the Nexen Tire brand to football fans worldwide," Nexen Tire CEO Travis Kang said in a news release. "Utilizing Manchester City and Nexen Tire's partnership as a key strategic marketing platform, Nexen Tire expects to increase the value of its business as a global company."
Nexen first partnered with Manchester City in August 2015 on several marketing efforts, including soccer challenges with players Raheem Sterling, Kelechi Iheanacho and Nolito.
"We are delighted to continue our successful partnership with Nexen Tire," Manchester City Chief Executive Ferran Seriano said in a statement. "At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans.
"We are especially pleased to be the first Premier League Club to secure an official sleeve partner. Nexen is an exciting and growing brand, and we are extremely happy both to have extended and grown our relationship."