FRANKLIN, Tenn.—Carlstar Group L.L.C. has revamped its corporate website and launched a separate website to showcase its range of Carlisle-brand specialty tires.
The new site, CarlisleBrandTires.com, features the firm's portfolio of Carlisle-branded agriculture, construction, lawn and garden, trailer and ATV/UTV tires.
Carlstar's goal in launching the sites is to allow "customers to locate the information needed to quickly and easily find the right product for the job at hand," Carlstar Group CEO John Salvatore said.
The new site's product finder is designed to help users search and locate the product and technical information needed, the company said, and customers searching for a replacement part or an aftermarket upgrade can browse through the "What's your passion?" section to see how Carlisle-branded tires could apply.
Carlstar's revised corporate website, CarlstarGroup.com, features the Franklin-based company's complete line of tire and wheel products, including Carlisle, ITP, Marastar and Marathon tires and Cragar, Black Rock and Unique wheels.
The launch of these two websites is part of the company's global strategy to enhance its online presence. They are in addition to the firm's sites dedicated to its Cragar wheels brand that launched in fall 2016 and to its ITP-brand ATV tires.