STOW, Ohio—Max-Trac Tire Co./Mickey Thompson Tires & Wheels has promoted Dominick Wycoff to president, succeeding Chris Barbara, who is moving to parent Cooper Tire & Rubber Co. to become director, deal channel sales.
Wycoff has been vice president of business development for Mickey Thompson Tires & Wheels for the past three years. Prior to that he had a 17-year career with Terry's Tire Town, where he held a number of leadership positions.
In his new position,Wycoff will be responsible for leading and executing the strategic plan to grow the Mickey Thompson business profitably
"Dominick has consistently contributed to the growth of our premium brands and has been a tremendously effective leader," said Phil Kortokrax, chairman of Mickey Thompson Tires & Wheels.
"We are excited to have him at the helm, and we look forward to his continued contribution to the success of the Mickey Thompson brand."
Kortokrax also thanked Barbara for his "meaningful contribution" as Mickey Thompson's president the past four years.
Barbara and Wycoff led an initiative to reinvigorate the company's mission and image, which was unveiled at the 2016 Specialty Equipment Market Association show, using "undisputed" as the message.