TOKYO—Bridgestone Corp.'s sponsorship partnership with the Olympic Games is now in effect globally through 2024, according to the terms of the agreement Bridgestone signed with the International Olympic Committee in 2014.
Bridgestone's Olympic Partnership initially was restricted to Brazil, Japan, South Korea and the U.S. in association with the 2016 Olympic Games in Rio de Janeiro.
The extension of the partnership rights will be in effect for the next four Olympic Games—the 2018 winter games in PyeongChang, South Korea; the 2020 summer games in Tokyo; the 2022 winter games in Beijing; and the 2024 summer games, at a site yet to be determined.
"While we're proud of our initial successes, in reality we have only just begun to leverage this universal platform to engage our worldwide teammates and expand Bridgestone brand awareness in key markets around the globe," said Bridgestone CEO Masaaki Tsuya.
"As a global company with founding roots and headquarters in Japan, there is an enormous opportunity with the next three Olympic Games being hosted in Asia. We look forward to reaching new winter sports fans worldwide, as well as continuing to explore new ways in which we can support the staging of the Games and its athletes — which is paramount to our partnership."
Bridgestone claims its Olympics-related promotions reached "hundreds of millions" of people in the four countries under the agreement's initial terms.
In addition to the company's support of the Olympic movement as a Worldwide TOP Partner, Bridgestone is a "gold partner" in the 2020 Tokyo Paralympic Games and will support the Japanese Paralympic Team through 2020. Bridgestone Americas is partnering with U.S. Paralympics through 2024
For more information, visit Bridgestone.com/olympics.