Falken's 'Grip the Moment' campaign awarded for creativity

RANCHO CUCAMONGA, Calif.—Sumitomo Rubber North America Inc.'s Falken brand has earned several Davey Awards for its "Grip the Moment" advertising campaigns.

The campaign, which emphasized adventure by connecting people to their destination, earned Falken multiple gold and silver Davey Awards.

"We are excited to receive this recognition from leading professionals acknowledging the work that our Falken marketing team is doing to elevate the brand," Rick Brennan, vice president of marketing for Falken Tires said. "We thank the International Academy of Visual Arts for these four awards and value the Davey Awards as a prestigious honor."

Presented annually, the Davey Awards recognize the creative marketing efforts of small agencies, firms and global companies who "derive their strength from big ideas, rather than big budgets."

The Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of media, advertising and marketing professionals.