BRUSSELS—Bridgestone Europe is raising prices for its passenger car and motorcycle tires by up to 3 percent, while increasing the cost of truck and bus tires by an average of 1 percent, the company announced Dec. 1. The increases, it said, reflect the company's “growing investment in people, technology and the ongoing program for the introduction of new value products across the Bridgestone Group.”
The new prices take effect immediately for truck and bus tires. Car and motorcycle tire price increases go into effect Jan. 1. The revisions are non-linear and vary across the different product ranges.
“We are planning to keep enhancing the Bridgestone brand and product power while remaining competitive in the markets we serve,” said Laurent Dartoux, senior vice president, sales and marketing.
In the European market, Dartoux added, “the best approach for us has been multi-faceted investment to improve the value of our product line to the tire users."