ATLANTA—Kumho Tire USA Inc. has secured partnership deals with the Atlanta Hawks and Charlotte Hornets, the two NBA franchises closest to its new home market of Atlanta.
The agreements make Kumho the official tire of both NBA teams and the exclusive partner of the Hornets in the tire maker category.
Per its deal with the Hawks, Kumho said it will receive co-branding rights through the team's in-arena, television and radio assets and will create exclusive digital content focused on the Hawks' away-game schedule. That content includes game recaps and unique stories around Hawks road trips.
The partnership with the Hornets provides Kumho with a portfolio of “value-driven” assets and unique opportunities that will help support its brand development growth and goals.
Kumho also is the official tire of the NBA and NBA D-League and the presenting sponsor of the 2017 D-League All-Star Game.