GREENVILLE, S.C.—Michelin North America Inc. is launching an online tire purchasing option in the U.S. for its BFGoodrich brand, starting in September in the greater Charlotte, N.C., area and expanding nationwide in phases throughout the rest of the year.
The service, accessible through bfgoodrichtires.com, will allow consumers to purchase BFG-brand tires and schedule an installation appointment at an authorized BFG dealership in their area, Michelin said.
Scott Clark, chief operating officer for Michelin North America, called this launch an “important evolution in the tire-purchasing process” and stressed that the process was developed in “close relationship” with the brand's dealer network, which he called “critical” for the success of the initiative.
“These days consumers expect to be able to buy products anywhere, at any time, and on any device,” Clark said, noting that Michelin does not operate any retail stores in the U.S.
“We have worked very closely with [our dealers] to develop an e-commerce service partner program and an online sales approach that's jointly beneficial to consumers, dealers and our company.”
When an order is placed online, Michelin said, the consumer will schedule an installation appointment with a local service partner. Tires will be shipped directly to the service partner, where they can be installed at the appointed time.