SANTA ANA, Calif.—Yokohama Tire Corp. once again will serve as the official sponsor of the Pebble Beach Concours d'Elegance car show, set for Aug. 21. This is 12th straight year that Yokohama has sponsored the event, which is held along Pebble Beach Golf Links in central California.
“It's been an amazing 12-year partnership with the Pebble Beach Concours, the premier car event in the world,” said Alan Holtschneider, Yokohama director of marketing. “The Concours has been the perfect arena to promote our flagship ADVAN tire brand to consumers.”
Per the sponsorship agreement, the Yokohama will have brand name on every ticket, ad placement in the event program and participation in a number of Concours-related events and activities. Attendees will be given Yokohama and Pebble Beach Concours co-branded lanyards.
Yokohama's display will be located adjacent to the first tee and near the high traffic main entrance. It will feature three of Yokohama's ultra high-performance ADVAN tires: the all-season ADVAN Sport A/S, ADVAN Sport V105 and ADVAN Neova AD08R.
The new GEOLANDAR A/T G015 tire, for SUVs and full-size pick-up trucks, also will be on display.
Throughout Aug. 20 and 21, attendees visiting Yokohama's booth will have a chance to see a Chelsea FC-themed Porsche GT 911 America fitted with ADVAN ENV-R2 race tires. Yokohama is the official shirt sponsor for Chelsea, an English Premier League soccer team.
Guests also may participate in a “Drive to Win” contest featuring the soon-to-be-released PlayStation 4 video game, “Gran Turismo Sport (GT Sport).” The driver with the fastest time on Sunday will win a certificate for a free set of four Yokohama high performance, passenger or light truck tires up to 19 inches.
Yokohama is a technical partner of Polyphony Digital Inc., the development studio behind “Gran Turismo,” providing tire data and expertise to help make the PlayStation racing series an authentic driving simulator.
“GT Sport” will be released Nov. 15 for the PlayStation 4 system.