Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Rubber Division IEC
    • ITEC
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • War in Ukraine
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • 2022 Hose & Belt Manufacturers Conference
    • 2022 International Silicone Conference
    • 2022 International Tire Exhibition & Conference (ITEC)
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
August 15, 2016 02:00 AM

Yokohama sponsors Pebble Beach Concours d'Elegance

Rubber & Plastics News Report
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    SANTA ANA, Calif.—Yokohama Tire Corp. once again will serve as the official sponsor of the Pebble Beach Concours d'Elegance car show, set for Aug. 21. This is 12th straight year that Yokohama has sponsored the event, which is held along Pebble Beach Golf Links in central California.

    “It's been an amazing 12-year partnership with the Pebble Beach Concours, the premier car event in the world,” said Alan Holtschneider, Yokohama director of marketing. “The Concours has been the perfect arena to promote our flagship ADVAN tire brand to consumers.”

    Per the sponsorship agreement, the Yokohama will have brand name on every ticket, ad placement in the event program and participation in a number of Concours-related events and activities. Attendees will be given Yokohama and Pebble Beach Concours co-branded lanyards.

    Yokohama's display will be located adjacent to the first tee and near the high traffic main entrance. It will feature three of Yokohama's ultra high-performance ADVAN tires: the all-season ADVAN Sport A/S, ADVAN Sport V105 and ADVAN Neova AD08R.

    The new GEOLANDAR A/T G015 tire, for SUVs and full-size pick-up trucks, also will be on display.

    Throughout Aug. 20 and 21, attendees visiting Yokohama's booth will have a chance to see a Chelsea FC-themed Porsche GT 911 America fitted with ADVAN ENV-R2 race tires. Yokohama is the official shirt sponsor for Chelsea, an English Premier League soccer team.

    Guests also may participate in a “Drive to Win” contest featuring the soon-to-be-released PlayStation 4 video game, “Gran Turismo Sport (GT Sport).” The driver with the fastest time on Sunday will win a certificate for a free set of four Yokohama high performance, passenger or light truck tires up to 19 inches.

    Yokohama is a technical partner of Polyphony Digital Inc., the development studio behind “Gran Turismo,” providing tire data and expertise to help make the PlayStation racing series an authentic driving simulator.

    “GT Sport” will be released Nov. 15 for the PlayStation 4 system.

    Related Articles
    Yokohama promotes Funkhouser
    Toyota GD engines to use Yokohama teflon hose piping
    Yokohama Rubber reports declining sales, earnings
    Yokohama opening North Carolina R&D center
    Japan recognizes Yokohama's 'super-computer' tire research
    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    Michelin worker dies at Nova Scotia tire plant
    2
    Triangle Tire scraps plans for North Carolina tire plant
    3
    Mitsubishi Chemical closes compounding plant in Michigan
    4
    Morgan Polymer Seals adds MAGIC to gasket manufacturing
    5
    Shell Polymers' PE facility in Pa. nearly complete
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Plastics News China
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Rubber Division IEC
      • ITEC
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • War in Ukraine
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • 2022 Hose & Belt Manufacturers Conference
        • 2022 International Silicone Conference
        • 2022 International Tire Exhibition & Conference (ITEC)
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
    • Advertise
    • DIGITAL EDITION