ESSEN, Germany—South Korea's three major tire makers—Hankook Tire Co. Ltd., Kumho Tire Co. Inc. and Nexen Tire Corp.—each received 2016 Red Dot Awards recently for tire design.
The Red Dot Design Awards, which honor outstanding design, communication and concept for innovative products in three categories, are the domain of Germany's Design Zentrum Nordrhein Westfalen, which has bestowed the awards since 1955.
The winning entries are: Hankook's DynaSYNC off-road concept; Kumho's K-Silent Tire and Road Venture MT51; and Nexen's “Green Hive” tire.
Hankook's DynaSYNC tire, developed in collaboration with Vibram S.p.A., a premium shoe outsole company, received a Red Dot nod in design concept.
DynaSYNC represents Hankook's next generation off-road tires and features Vibram's Carrarmato lugs design on its tread pattern. This helps improve traction in mountainous terrain.
The tire's honeycomb structure grooves prevent puncture or tire chips due to gravel or stones and improves shock absorption while providing for powerful and safe handling. The sidewall comes in a variety of color compounds, allowing car owners to match the tires to their car's body color.
“It is great honor that Hankook Tire once again has been recognized for its innovative technology by the prestigious Red Dot Design Award,” Seung Hwa Suh, vice chairman and CEO of Hankook Tire, said in a statement.
“Receiving the award solidifies Hankook Tire's commitment and determination to lead future driving through progressive innovation and creative design. Hankook Tire will continue to contribute to advancement in driving with aspiration for innovative technology.”
This Red Dot recognition is the fourth award that Hankook Tire received for international design awards this year.