LOS ANGELES—Apparel marketer Lucky Brand L.L.C. has launched a Goodyear-branded line of T-shirts that will be sold in Lucky Brand's 170-plus retail stores nationwide.
The collection features cotton crew-neck tees sporting an authentic archival Goodyear graphic, Goodyear said, and are priced at $39.50. Lucky said the tees are American-made.
“As one of the world's most respected and well-known brands, the Goodyear brand appeals to many consumers, whether they're young or old, fans of auto racing or simply of lifestyle nostalgia,” said Nancy Ray, Goodyear's director of licensed products.