LONDON—Sport tire supplier DMack is planning to build a new tire plant in England in a bid to up its game in the World Rally Championships, according to a senior official of the firm.
The project is roughly estimated to cost roughly $440 million, although feasibility studies are incomplete and a final figure is not determined.
“We are going through a period of development and evolution and are planning to improve our brand to compete with the likes of Pirelli and Michelin,” communications director Glenn Patterson said.
Carlisle, England-based DMack has been supplying competition rally tires since 2011, sourced mainly from China's Shandong Yongtai Chemical Group, in Dongying Province.
“The company currently manufactures a small amount of tires in the U.K., at Cooper Tire's factory in Melksham, Wiltshire. But we plan to increase our capacity for premium tires in the U.K., and that's why we are building the plant,” Patterson said.