FINDLAY, Ohio—Cooper Tire & Rubber Co. has appointed Bryan Hesse as its vice president of marketing for its North American tire operations, overseeing the firm's entire marketing programs in the U.S. and Canada.
Cooper said Hesse brings more than 25 years of experience in global marketing, sales, product development and engineering to Cooper. He previously served as vice president of residential marketing at Armstrong World Industries.
Other roles prior to his time with Armstrong include global marketing director of Valspar Corp.'s Consumer Division, a decade with Procter & Gamble with a focus on growing the firm's Gillette and Duracell brands in various marketing and leadership roles, and he served as vice president for Hesse Engineering Inc., a consulting engineering firm specializing in assembly and process automation.