Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Tire
    • Airless Tires
    • Non-Tire
    • More News
    • Suppliers
    • Silicone
    • Latex
    • Technical Notebooks
    • Opinion
    • Online Exclusive
    • Special Reports
    • Automotive
    • Executive Action
    • Government/Legal
    • Sustainability
    • Blogs
      • Products
      • Wacky World of Rubber
    • Best Places to Work
    • War in Ukraine
    • Rubber Division IEC
    • ITEC
    • Women Breaking the Mold
  • PFAS
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • PFAS Live
    • Ask the Expert
    • International Tire Exhibition & Conference (ITEC)
    • Women Breaking the Mold Networking Forum
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
May 25, 2016 02:00 AM

Hankook expanding Laufenn's reach

Tire Business Report
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    ESSEN, Germany—Hankook Tire Co. Ltd. plans to expand the distribution reach of its Laufenn brand to 70 countries, the company disclosed at Reifen 2016 in Essen.

    Hankook did not elaborate on which countries or regions it's targeting, but did say it plan to expand its reach later this year. The South Korean tire maker launched the brand in late 2014 in North America, and introduced it in Europe, Latin America, China, Middle East and South Asia throughout 2015 to the point that it's available in 47 countries.

    Laufenn—derived from the German word “laufen,” to run—provides well-rounded products to fit well with a variety of lifestyle needs, Hankook said.

    With the expansion to 70 countries, Hankook is projecting sales of the brand will grow 400 percent this year vs. 2015.

    “Laufenn has become a strong global brand with accelerated growth in the global automotive market,” said Seung-Hwa Suh, vice chairman and CEO of Hankook Tire. “Laufenn continues to reach our customers by offering the most sensible and reliable value to meet the diverse lifestyle needs with superior technology and driving experience.”

    Related Articles
    Hankook reports drop in operating income, sales
    Hankook to move North American headquarters to Nashville
    China fines Hankook Tire for pricing monopoly
    Hankook reports strong first quarter
    Hankook wins BMA award
    Reifen-Automechanika partnership sees global impact
    Koetz: EU must enforce existing tire rules
    Hankook, Kumho, Nexen earn Red Dot honors
    Hankook Q2 earnings up 54%
    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    Updated: UAW expands strike on Ford, GM
    2
    Freudenberg works to reduce CO2 footprint in facilities, compounding ingredients
    3
    UAW strike prompts smaller suppliers to seek federal aid
    4
    Egypt investors propose $1 billion tire plant project
    5
    Analysis: UAW strike just one issue to watch in auto industry
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Tire
      • Airless Tires
      • Non-Tire
      • More News
        • Automotive
        • Executive Action
        • Government/Legal
        • Sustainability
        • Blogs
          • Products
          • Wacky World of Rubber
      • Suppliers
      • Silicone
      • Latex
      • Technical Notebooks
      • Opinion
      • Online Exclusive
      • Special Reports
        • Best Places to Work
        • War in Ukraine
        • Rubber Division IEC
        • ITEC
        • Women Breaking the Mold
    • PFAS
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • International Tire Exhibition & Conference (ITEC)
        • Women Breaking the Mold Networking Forum
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
      • PFAS Live
      • Ask the Expert
    • Advertise
    • DIGITAL EDITION