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May 23, 2016 02:00 AM

Family run business: Seals Eastern Inc.

Rubber & Plastics News Report
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    Seals Eastern founder Dave Hertz Jr. (second from left) poses with his grandson Taylor Boyle (left); his wife Ibby Hertz; and his son Dan Hertz III. The elder Hertz received the Raymond Hopp Lifetime Achievement Award for Excellence in NJBIZ's 2015 New Jersey Manufacturing Awards.

    Founder: Daniel L. Hertz Jr.

    Headquarters: Red Bank, N.J.

    Number of employees: 118.

    Key family members active in the company: Daniel L. Hertz Jr, CEO; Daniel L. Hertz III, president; Taylor K. Boyle, sales, lab supervisor.

    What it does: Seals Eastern manufactures precision rubber molding.

    Markets served: Hydraulic and pneumatic valve industry, diesel industry, medical industry, oil and gas industry.

    Number of generations involved in the business: Three.

    What are the strengths of a family owned business? The strengths include a continuity of markets, understanding and adding to the underlying technology that founded the company, appreciation and necessity of continuous modernization of all aspects of manufacturing.

    What are the challenges of a family owned business? There are fewer challenges on business issues, most of which can be solved with logical discussions.

    Do non-family members hold any executive or ownership roles? If so, how are issues resolved that might arise? No.

    How much does the younger generation influence decisions? They offer very valuable input, which is not dismissed by “we tried that before.”

    Something others might not know about your company: Ability to absorb and add to our understanding of industry and contribute back to it.

    What advice would you offer a young entrepreneur who wants to start a family run business? Be prepared with the understanding that the world is not ready to accept you or your product.

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