MIDLAND, Mich.—Dow Corning has completed a $6 million investment at its silicones manufacturing site in Midland.
The investment, said a company press release, is to support the growing beauty and personal care markets with silicone elastomer blends, according to a company statement.
“Evolving global consumer preferences, specific customer requirements and differing regional expectations are driving innovation and global growth in beauty and personal care markets,” said Dirk Soontjens, Dow Corning global market segment leader.
In addition to increasing capacity, the investment also was in automation of the plant to ensure production quality and improve material handling, Dow Corning said. The automation also will allow production flexibility to support changes in market demand.
Silicone elastomers are used in personal care applications to provide aesthetics. According to Dow Corning, the specialty silicones address consumer demands from enhanced texture and improved hydration to anti-aging effects.